Open Rate 57%, But why click Rate Zero? · ScaledMail

Open Rate 57%, But why click Rate Zero?

If you were a business owner, what would you suggest?

Right now, we're including our landing page URL directly in the first cold email. Do you think business owners see that as a negative? Maybe it looks like a phishing link or something they don't trust?

Our current results:

Open rate: 57%
Click rate: 0%

So I'm wondering if the problem is the link in the first email.

Would it be better to keep the first email simple and use a CTA like:

"If you're interested, I can send over more details."

Then send the landing page in a follow-up after they reply?

And one more question: If they don't reply at all, should the first follow-up email include our landing page and ask them to check it out? Or is it still better to avoid sending a link until they engage?

I'd really appreciate hearing what has worked for you.

Thanks!

— Sabbir

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Open Rate 57%, But why click Rate Zero?