If you were a business owner, what would you suggest? Right now, we're including our landing page URL directly in the first cold email. Do you think business owners see that as a negative? Maybe it looks like a phishing link or something they don't trust? Our current results: - Open rate: 57% - Click rate: 0% So I'm wondering if the problem is the link in the first email. Would it be better to keep the first email simple and use a CTA like: "If you're interested, I can send over more details." Then send the landing page in a follow-up after they reply? And one more question: If they don't reply at all, should the first follow-up email include our landing page and ask them to check it out? Or is it still better to avoid sending a link until they engage? I'd really appreciate hearing what has worked for you. Thanks! — Sabbir