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24d •
After almost 12 months, I've made a decision.
When I created this Skool community, my intention was simple. To build a place where professionals could discuss authority, books, expertise, and turning years of experience into recognised authority. I hoped it would become a place for conversations. Questions. Ideas. Shared thinking. The reality has been different. Although 77 people have joined, there has been very little discussion, very little interaction, and not one genuine business conversation or opportunity has come from the time I've invested here. That's nobody's fault. It's simply telling me something. Not every platform is the right platform for every idea. Over the past year, my work has become much clearer. My focus is now on developing Authority Architecture, The Codified Authority Framework™, the podcast, my writing, and helping professionals turn their expertise into recognised authority. Those are the places where meaningful conversations are happening. So over the coming weeks, I'll be stepping back from Skool and investing my time where I can create the greatest value. I'd like to thank everyone who joined me here. Your support has meant a great deal. Sometimes the most important business decision isn't deciding what to start. It's deciding what to stop. Love and light Kevin
Pinned
Mar 7 •
Start Here: Introduce Yourself 👋
We now have professionals joining the Authority Through Authorship community from different industries and backgrounds, so I thought it would be great to get to know everyone a little better. If you're happy to, introduce yourself in the comments using these three things: 1️⃣ Your name and where you're based 2️⃣ What you do professionally 3️⃣ If you wrote an authority book, what topic would it be about? I'll start. I'm Kevin Long, founder of Babysteps Publishing. For the past 18 years, I've helped consultants, coaches, and business professionals turn their expertise into, authority books that attract clients and opportunities. I'm currently helping professionals structure their expertise into frameworks that position them as recognised authorities in their industries. Looking forward to learning more about everyone in the group.
Pinned
Mar 15 •
Why I Built This Community — And Why It Matters More Than You Might Think
I want to tell you something about myself that most people in this space would never share. I left school with no qualifications. Not because I lacked intelligence. Because life intervened early. At eleven years old I was diagnosed with brain cancer. I spent nearly a year away from school. But, I could read, write, and count, and for the next four years I quietly chose the farms over the classroom. At fifteen I went back for the last two days to get my leaving certificate. Then I left. What I did have was a book that my Grandfather gave me. Think and Grow Rich by Napoleon Hill. That book started my business education before most people had considered having one. I served my time as a carpenter. Started my own joinery company at nineteen. Joined the fire service. Built a property portfolio of 35 houses. Was days away from closing an enormous hotel deal in Turkey. Then the 2008 banking crash happened. I lost everything. Including my own home. In 2000 I had survived testicular cancer. I had already learned that life does not ask permission before it changes on you. So I went back to carpentry, and while I rebuilt my life with my hands, I quietly started building Babysteps Publishing on the side. Then came December 13th, 2013. A man named Martin Ward came to me with a manuscript he had carried inside him for sixty-five years. He was eighty years old. When he was three, he lost his mother. His father was a soldier who could not raise children while serving. Martin and his brother were sent to a Catholic care home in Dublin called The Artane, where what happened to them was something no child should ever endure. I read his manuscript and had to stop several times. I had never felt such emotion from a book. Martin did not have much money. I published his book for free. Not because it made business sense. Because it was the right thing to do and, I felt compelled to share it with the world. The book launched and reached number one in multiple categories on Amazon.
7d •
Do you have an Authority Gap?
You can be very good at what you do and still not be recognised for it. In fact, I think this is where a lot of experienced professionals find themselves. They have 10, 20, sometimes 30 years of experience. They’ve solved difficult problems. They’ve built businesses, led teams, advised clients and developed knowledge that only comes from actually doing the work. But outside the people who already know them? Very few people understand the depth of what they know. That is what I call The Authority Gap. It is the gap between the expertise you genuinely possess and the authority the market actually recognises you for. And it’s an important distinction. Because being experienced and being recognised as an authority are not the same thing. You can have considerable expertise and still struggle to explain what makes your thinking different. You can have an excellent reputation with existing clients but be relatively unknown outside that circle. You can know you’re good at what you do but have no clear position that makes other people recognise it. That isn’t necessarily a visibility problem. Posting more content won’t automatically fix it. Neither will trying to become louder online. Because authority is not about being seen more. It is about being recognised for something specific. So I want you to consider this: If someone who didn’t already know you looked at your professional presence today, would they quickly understand: What you are an authority on? What you believe that is different? Why your experience matters? What thinking, methodology or perspective is distinctly yours? And why they should listen to you rather than someone else in your market? If those answers aren’t immediately clear, you may have an Authority Gap. And if you do, the answer isn’t more visibility. It’s closing the gap between what you know and what the market recognises you for. So here’s the question: Do you think you have an Authority Gap? Yes, no, or perhaps you’ve never thought about it before.
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10d •
A small update... and a heartfelt thank you.
Just over a week ago, I pinned a post explaining that, after months of little activity, I was reviewing the future of Authority Through Authorship. I hoped it might spark a few conversations. Unfortunately, it didn't. So I've made the decision that Authority Through Authorship will come to an end at the end of August. Businesses evolve. Sometimes they grow. Sometimes they change direction. And sometimes they simply reach the end of a chapter. I'm at peace with that. What I am incredibly grateful for is every one of you who has supported this journey over the past 12 months. Whether you commented on a post... Shared an idea... Sent me a message... Or simply took the time to read what I wrote... Thank you. Your encouragement has meant more than you probably realise. But endings also create space for new beginnings. Many of you will already know I've been working quietly on something new. It's called Authority OS. Not another course. Not another coaching programme. An operating system designed to help experienced professionals become recognised authorities. It's where my focus now lies. I genuinely believe it's the future of the work I've been building towards for years. So this isn't goodbye. It's simply the closing of one chapter before the next begins. Thank you for being part of the journey. Kevin
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