SELLING WITHIN THE CHANT
When I’m teaching bid calling I tell the students that as the bid calling process becomes more natural they need to begin putting 4-7 word selling phrases into the process. Selling breeding females “EXTREMELY FEMININE”, “THEY’LL LOOK CHEAPER WITH BABIES BY THEM””!”. Selling furniture “, “NICE MARBLE TOP” or “CABRIOLET LEGS”. Used in place of a standard filler. With some thought this can be applied to any type of auction.
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Randolph Holford
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SELLING WITHIN THE CHANT
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