7d • General discussion
Nonverbal Communication is the most important part!
One thing we don’t practice much is our body language. I found this recently and thought I needed to share this:
You’ll usually hear “93% of communication is nonverbal.”
That number is widely quoted—and widely misunderstood.
Here’s the accurate breakdown.
Where the 93% comes from
The figure comes from research by Albert Mehrabian, who studied communication only when emotions or attitudes conflict with words.
In those specific situations, he found:
- 55% body language
- 38% tone of voice
- 7% words
55 + 38 = 93% nonverbal
What that does not mean
It does not mean:
- 93% of all communication is nonverbal
- Words don’t matter
- Content is irrelevant
If you’re giving directions, teaching math, or explaining a contract, words matter a lot.
The real takeaway (and the useful one)
- Words carry information
- Tone and body language carry meaning
- When words and nonverbal cues conflict, people trust the nonverbal
That’s why someone can say “I’m fine” and no one believes them.
Practical version (especially for stages, meetings, and fundraising)
In persuasive, emotional, or leadership communication:
- Nonverbal cues often matter more than the exact words
- Confidence, pacing, eye contact, posture, and vocal energy drive trust
- Words without congruent nonverbal delivery lose power
This is why it is so important to video your performances and practice in front of a mirror a few times a week. You have to be purposeful in those movements!
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Nonverbal Communication is the most important part!
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