NAP Consistency · Atomic success

Andrew Crook

17d (edited) • General discussion

NAP Consistency

Most garages think they have a marketing problem.

They don't.

They have a consistency problem.

And it's costing them bookings they never even knew they lost.

Here's what happens. A customer searches "garage near me." They find you on Google.

Then they check your website.

Then Facebook.

And somewhere along the way, the phone number is different, the name doesn't quite match, or the address has changed.

To you, that makes sense.

There's a history there.

To the customer?

It feels like risk. And when people feel risk, they slow down, they hesitate, and they go somewhere else.

This is called NAP — Name, Address, Phone Number. And it's the starting point of all local marketing.

Here's the part most people miss.

NAP isn't just about trust. It's about Google.

Google cross-references your business information across every directory, listing, and platform it can find. Consistent NAP = Google ranks you higher. Inconsistent NAP = Google gets confused and hedges. You drop down the results before anyone even gets to judge your work.

Two problems. One fix. Costs nothing but twenty minutes.

I've put together a NAP Consistency Worksheet to make it simple. It walks you through:

✅ Setting your Master NAP — the official version you use everywhere

✅ 14 platforms to check and tick off

✅ Free tools to scan your listings automatically

✅ Space to note anything that needs fixing

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