What is a bottleneck? A bottleneck (sometimes called a constraint) is the part of your business that is stopping the business from flourishing. Bottlenecks typically happen in one of four areas of the business: Attraction Conversion Delivery Collection The primary reason for locating bottlenecks is to increase cash flow in the business. Once you identify a bottleneck then you must take ACTION to remove it. They don't have to be big steps. It's an ATOMIC idea. You start making small improvements, and removing these bottlenecks which can result in massive changes within your business. How can you find a bottleneck? First you need to consider what you're trying to achieve and what is preventing you from achieving it. This could be simply looking at what you're currently doing and why can't you do any more of it? The Attraction Bottleneck For a sale to happen, you must have won a customer. That customer has found your garage in some way. In most cases we don’t know how, they just appear, this is an ACTION you can take today, start asking and recording how your customers find you. The conversion Bottleneck If you ask garages their conversion rate as a percentage? Most will tell you nearly everyone who gets in touch with the garage turns into a sale. Most business owners, I speak too, think they're amazing at converting. Sadly. It isn't true. When you start measuring. You start to find out that actually the conversion rate isn't as high as you thought. ACTION point to start MEASURING conversion rate. The Delivery Bottleneck When it comes to delivery the bottleneck is the ability to complete the work. What is preventing you from repairing the vehicle in a professional manner without undue delay. That is the delivery bottleneck. The collect bottleneck If you are invoicing immediately after the work is completed and only release the vehicle once it has been paid for then the collect bottleneck isn’t much of a problem. But if you are a sole trader and you have a row of cars to do, the phone's ringing and you need to

How to build a business that goes on and on. This is the latest Training topic in the Garage Owners Facebook group. I will be online to discuss the subject 'live' at 1830 hrs on Wednesday. https://www.skool.com/live/5JpQBTbT9WM

Everytime I ask a garage owner to do more, or do better before they consider doing something additional, they nearly always respond with one of 4 excuses. I call them the 4 M's Money, Market, Method & Model. But the thing that is really holding them back is.....them. The 5th M. Mindset. But they never say it, because it's uncomfortable recognising your shortcomings. It's more comfortable blaming the external factors of money, market, methods and model. But the reason why most garages are not more successful are internal factors. Self limiting beliefs. This week I will be discusing this live straight after the live at 1830 hrs on Wednesday https://www.skool.com/live/5JpQBTbT9WM