Is Organic Search > ASA > Meta Ads > TikTok Organic in terms of purchase intent correct?
From my research, I learned the following: Users coming from organic search have a higher purchase intent than Meta Ads. Even I have such a diagram: Organic Search > ASA > Meta Ads > Tiktok Organic Content
However, someone I spoke to recently said that purchase-focused ads on Meta can attract users with a very high purchase intent, even higher than organic search. What do you think about this?
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Arif Emre Kiraz
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Is Organic Search > ASA > Meta Ads > TikTok Organic in terms of purchase intent correct?
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