From my research, I learned the following: Users coming from organic search have a higher purchase intent than Meta Ads. Even I have such a diagram: Organic Search > ASA > Meta Ads > Tiktok Organic Content However, someone I spoke to recently said that purchase-focused ads on Meta can attract users with a very high purchase intent, even higher than organic search. What do you think about this?

What do you think about the TikTok Search Ads. I spoke with a few people who described it as a miraculous and novel marketing method. Is there anyone already tested it?