Let’s be real: trying to "resist" Ultra-Processed Foods (UPFs) while they are sitting in your pantry is like trying to stay dry while standing in a rainstorm.
We say cutting out UPFs is difficult, but we’re making it harder than it needs to be. If you want to win this game, you don’t start at the grocery store. You start at home!
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Research into food environments suggests a simple, brutal truth:
if it is in your house, you will eventually eat it.
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By simply removing UPFs from your home, you reduce your consumption by an estimated 80% or more. Why? because you’ve added "friction." Most UPF consumption is impulsive. If you have to put on shoes, grab your keys, and drive to the store just to get a bag of chips, 8 times out of 10, you’ll just eat real food instead. Or just having a glass of water.
So, how´s your pantry right now? 👇👇