Digital Handshake for Financial Advisors

Most financial advisors lose the client before the first meeting. Not because of their expertise… but because of their Digital Handshake. Here’s the truth: Before a prospect ever talks to you, they’ve already met you online.

They Google your name. They check LinkedIn. They glance at your website — and in seconds, they decide if you’re trustworthy. That’s your Digital Handshake™. And just like a weak handshake in person, a weak digital handshake kills trust instantly.

I call this invisible problem “The Authority Trust Gap.” It’s what happens when your credibility doesn’t show up online the way it exists in real life.

But the good news? You can fix it fast. Here’s how top advisors do it:

~Get featured in trusted media (ABC, NBC, CBS, FOX) — instant credibility transfer.

~Build an Authority HUB™ that sells FOR you 24/7.

~Make sure your Google results tell a story of trust — not obscurity.

~Use proof assets (book, podcasts, articles) so prospects feel you’re the obvious choice.

When that happens, something magical occurs — Your marketing stops chasing leads… and starts attracting clients.

www.MikeSaunders360.com

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