Success isn’t found—it’s forged. Every step you take when no one’s watching becomes the moment everyone notices. Mike Saunders, MBA | Authority Marketing Strategist www.MikeSaunders360.com

You’ve spent thousands of dollars on the dinner, the mailers, and the presentation. You get a room full of people nodding politely… …and then? Crickets. No appointments. No follow-ups. No conversions. If that sounds familiar, you’re not alone. Most financial advisors are unknowingly losing sales at their own dinner events — not because of their presentation, but because of what I call Authority Friction™. In this video, I reveal why your dinner seminars don’t convert and how to fixit using authority positioning — so that when guests walk into that room, they already trust you. 🎥 Watch my new video Stop chasing leads… and starts attracting clients. www.MikeSaunders360.com

Most financial advisors lose the client before the first meeting. Not because of their expertise… but because of their Digital Handshake. Here’s the truth: Before a prospect ever talks to you, they’ve already met you online. They Google your name. They check LinkedIn. They glance at your website — and in seconds, they decide if you’re trustworthy. That’s your Digital Handshake™. And just like a weak handshake in person, a weak digital handshake kills trust instantly. I call this invisible problem “The Authority Trust Gap.” It’s what happens when your credibility doesn’t show up online the way it exists in real life. But the good news? You can fix it fast. Here’s how top advisors do it: ~Get featured in trusted media (ABC, NBC, CBS, FOX) — instant credibility transfer. ~Build an Authority HUB™ that sells FOR you 24/7. ~Make sure your Google results tell a story of trust — not obscurity. ~Use proof assets (book, podcasts, articles) so prospects feel you’re the obvious choice. When that happens, something magical occurs — Your marketing stops chasing leads… and starts attracting clients. www.MikeSaunders360.com

I recently interviewed Bill Cates, Founder of The Cates Academy for Relationship Marketing™ & Author of “Radical Relevance” and thought you may like to listen. Over the last 25 years, Bill Cates has helped thousands of financial professionals to create exponential growth – increasing revenue without increasing marketing budgets. Here is the link to the interview: https://businessinnovatorsradio.com/interview-with-bill-cates-founder-of-the-cates-academy-for-relationship-marketing-author-of-radical-relevance/ Mike Saunders, MBA | Authority Marketing Strategist www.MikeSaunders360.com

Orison Swett Marden, a renowned inspirational author, once said, "Most of our obstacles would melt away if, instead of cowering before them, we should make up our minds to walk boldly through them." This simple yet profound quote holds a wealth of wisdom that can transform our approach towards challenges in life. First and foremost, it's important to understand that obstacles are an integral part of life. They are not necessarily negative but are opportunities for growth, learning, and self-improvement. The way we perceive these obstacles determines how we react to them. Marden's quote encourages us to shift our perspective. Instead of viewing obstacles as insurmountable walls that hinder progress, we should see them as stepping stones that lead us towards personal and professional development. In essence, Marden's quote teaches us the power of a positive and proactive attitude towards obstacles. By choosing to 'walk boldly' through our challenges, we not only increase our chances of overcoming them but also gain valuable insights and experiences that contribute to our overall growth. So, the next time you encounter an obstacle, remember Marden's words. Don't cower in fear or doubt. Instead, summon your courage, make up your mind, and walk boldly through it. After all, the greatest victories often come from overcoming the greatest challenges. Make it a great day! Mike Saunders, MBA | Authority Marketing Strategist https://mikesaunders360.com/