Start driving users.
You’ve built your MVP.
Good.
Now stop building.
Start driving users.
Because everything changes once real people touch your product — feedback gets sharper, faster, and brutally honest.
This next phase is simple:
28 days. Real users. Real signals.
We use 4 Drive Campaigns:
  1. Owned Engine. Build assets you control.Audience. Email list. Community.Small daily inputs → long-term leverage.
  2. Referrals & Affiliates. If it’s good, people share it.If you incentivise it, it scales.
  3. Direct Outreach. Message people.Not “buy this” —“Can you break this for me?”
  4. Paid Ads. Only when this is true:Offer works. Funnel converts.Otherwise you’re just burning money.
Now decide:
Pick ONE channel.
Not two. Not three.
One.
Then execute:
• Join 3–5 groups
• Add value
• Study real problems
• Send your MVP to warm contacts
• Ask for confusion, not compliments
• Push for your first paid user
Because free users give feedback.
Paying users give truth.
Final check:
Is your “Get Started” flow obvious?
Or are you leaking users in confusion?
Fix that.
Then move.
What’s your ONE channel for the next 28 days?
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2 comments
Kev Blackburn
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Start driving users.
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