You’ve built your MVP. Good. Now stop building. Start driving users. Because everything changes once real people touch your product — feedback gets sharper, faster, and brutally honest. This next phase is simple: 28 days. Real users. Real signals. We use 4 Drive Campaigns: 1. Owned Engine. Build assets you control.Audience. Email list. Community.Small daily inputs → long-term leverage. 2. Referrals & Affiliates. If it’s good, people share it.If you incentivise it, it scales. 3. Direct Outreach. Message people.Not “buy this” —“Can you break this for me?” 4. Paid Ads. Only when this is true:Offer works. Funnel converts.Otherwise you’re just burning money. Now decide: Pick ONE channel. Not two. Not three. One. Then execute: • Join 3–5 groups • Add value • Study real problems • Send your MVP to warm contacts • Ask for confusion, not compliments • Push for your first paid user Because free users give feedback. Paying users give truth. Final check: Is your “Get Started” flow obvious? Or are you leaking users in confusion? Fix that. Then move. What’s your ONE channel for the next 28 days?