10d (edited) • General discussion
🚨 The 3 Content Pillars That Actually Grow a Personal Brand
If you’re posting “consistently” but not growing…
It’s not the algorithm.
It’s your content mix.
Every strong personal brand is built on 3 pillars.
Miss one, and growth stalls.
1. Personal Content (Connection)
This is where trust is built.
People don’t follow brands they follow humans.
Post:
• Your story
• Your struggles
• Your routines
• Your opinions
• Behind-the-scenes moments
👉 This answers: “Who are you and why should I care?”
If people don’t feel you, they won’t listen to you.
2. Informative Content (Authority)
This is where respect is earned.
Teach what you know:
• Tips
• Mistakes to avoid
• Lessons learned
• Industry insights
• “If I were starting over…” posts
👉 This answers: “Do you know what you’re talking about?”
Education builds credibility.
Credibility builds trust.
Trust builds opportunity.
3. Service-Based Content (Conversion)
This is where money is made.
Show:
• How you help people
• Who you help
• What problem you solve
• What working with you looks like
👉 This answers: “How can you help me?”
If you never post this, people will assume:
“They’re just posting for fun.”
⚖️ The Balance (this is the cheat code)
You don’t need viral content.
You need balanced content.
A strong week looks like:
• 2–3 personal posts
• 2–3 informative posts
• 1–2 service-based posts
That’s it.
Why most people stay stuck
They only post:
• Quotes
• Reposts
• Random thoughts
• Or nonstop selling
None of that builds a brand.
🎯 Action for this week
Before you post, ask:
1. Is this personal?
2. Is this informative?
3. Is this service-based?
If it doesn’t fit one fix it.
Building a personal brand isn’t about posting more.
It’s about posting with intention.
Let’s build something real 🤝
👇 Comment “CONTENT” if you want help mapping your week.i’m
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🚨 The 3 Content Pillars That Actually Grow a Personal Brand
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