Why “Just Checking In” Is Killing Your Deals
Sales Choreography for Realtors: Stop “Selling” and Start Guiding Bbuyers and sellers love to buy and sell homes—they just don’t love feeling like they’re being sold to. That’s why the most successful agents don’t “wing it.” They choreograph every step of the client experience, so prospects glide naturally from curious browser to loyal client. Think of it like an open house. When everything is staged and scripted—the lighting, the smells, the flow through the home—it creates trust, confidence, and excitement. Now imagine if your entire sales process worked that way. 🎬 Why This Matters for Realtors Without choreography: - Buyers ghost after showings. - Listing presentations feel like a coin flip. - Objections (“we want to wait” or “our friend is an agent”) derail the conversation. With choreography: - Clients see you as their trusted expert. - Every meeting has flow and purpose. - Objections get answered before they’re even asked. 🎭 The 4 Realtor Choreography Elements 1. The Set – Your “stage.” This could be your listing presentation, your office, a coffee shop, or even your Zoom background. First impressions matter. 2. The Script – Your words. Saying “We’ll sign the contract” feels different than “We’ll agree on next steps.” Language builds trust. 3. The Show – The experience when the “sound is off.” What does your open house look and feel like before you even say a word? 4. The Encore – What happens after the appointment? A quick text, a thank-you video, or a follow-up gift cements loyalty. 🧩 Realtor Quick Wins This Week - Listing Appointment: Instead of starting with a CMA packet, script an opening line that builds trust: “Before we dive into numbers, can I ask what’s most important to you in this move?” - Open House: Don’t just hand out flyers. Script a “welcome line” that feels premium: “Thanks for stopping in—let me show you the best feature of this home first.” - Buyer Consultation: Manage expectations. Instead of, “It might take months,” try, “The fastest I’ve seen is 2 weeks, but most families take 30–60 days to find the right home.” - Follow-Up: Swap “Just checking in” with, “I thought of you when I saw this home come on the market today—would you like me to set up a showing?”