ATTENTION Real Estate Agents: If you’re not using this strategy, you’ll keep losing listings to agents half as experienced

Hey there!

Want to know the difference between agents who are CRUSHING IT on social media and those who are still posting boring text updates that nobody reads?

It's not what you think.

It's NOT About:

Having a bigger budget
Being more tech-savvy
Working longer hours

Here's the REAL difference:

The agents who are DOMINATING their markets have figured out ONE simple thing...

They've cracked the code on turning their existing content into professional videos WITHOUT spending hours learning complicated editing software.

And I'm about to show you exactly how they're doing it.

The Problem Every Agent Faces (But Nobody Talks About)

Look, we all know video converts better than text. The stats don't lie.

But here's what's REALLY HAPPENING in the real world:

You grab that killer Keeping Current Matters article about why now's a great time to buy. You know it's solid content. You know your clients need to see it.

But then what?

You post it as text and watch it get buried in the social media graveyard while your competitor's flashy video gets shared 47 times.

Sound familiar?

What If I Told You There's An AI That Actually "Gets" Real Estate Content?

Meet UNDERLORD – and before you roll your eyes and think "another AI tool," hear me out.

This isn't some generic template-slapping robot.

This thing actually READS your content, understands what you're trying to say, and makes smart decisions about how to turn it into professional video content.

Here's How Insanely Simple This Is:

STEP 1: Grab any KCM article (or any content, really)

STEP 2: Tell Underlord: "Turn this into a professional real estate video"

STEP 3: Watch it create professional narration, add relevant B-roll footage, insert market charts, and polish it with smooth transitions

STEP 4: Post and watch the engagement roll in

TOTAL TIME? Under 3 minutes.

The "Aha Moment" That Changes Everything

Picture this scenario:

It's Monday morning. You want to post a market update.

AGENT A (your competitor) copies and pastes some market stats with a generic photo.

AGENT B (that's you) posts a professional video with:

Smooth narration explaining the market trends
Relevant charts and graphics that actually make sense
Professional transitions that keep people watching
Captions for people scrolling with sound off

WHO DO YOU THINK LOOKS MORE CREDIBLE? WHO GETS MORE ENGAGEMENT? WHO GETS THE NEXT LISTING?

The Three Ways Smart Agents Are Using This Right Now

Way #1: Market Monday Domination "Turn this NAR report into a 60-second Instagram video that actually explains what these numbers mean for buyers"

Way #2: Educational Authority Building "Make this home buying process blog into a video series that first-time buyers will actually watch"

Way #3: Listing Presentation Power "Create a neighborhood spotlight video from this market data that makes me look like the local expert"

Why This Matters More Than You Think

Here's something most agents don't realize:

Your sphere of influence is ALREADY CONSUMING VIDEO CONTENT every single day.

The question isn't whether they're watching videos.

THE QUESTION IS: Are they watching YOUR videos or your competitor's?

The Competitive Advantage Nobody's Talking About

Right now, Underlord is in beta inside Descript. That means two things:

It's FREE while you test it out
MOST AGENTS DON'T KNOW ABOUT IT YET

Early adopters are going to have a MASSIVE ADVANTAGE in content creation and social media presence.

While everyone else is still struggling with manual editing or posting boring text updates, you'll be creating professional video content that actually gets watched and shared.

What This Actually Does for Your Business

Turns your KCM articles into market update videos that position you as the expert
Creates educational content that builds trust with potential clients
Repurposes your existing content into multiple formats (YouTube, Instagram, TikTok)
Makes you look more professional than 90% of agents in your market
Saves you hours of editing time you can spend on actual revenue-generating activities

Getting Started (It's Easier Than You Think)

to Descript, sign up for the Underlord beta, and start with one piece of content.

PRO TIP: Be specific about your audience. "Create a first-time buyer video from this content" gets way better results than just "make a video."

Fair Warning:

Once you create your first professional video in 3 minutes, you're going to wonder why you ever struggled with manual editing.

And once you see the engagement and credibility boost, you're going to kick yourself for not starting sooner.

The Bottom Line

Your competitors are still posting text-only market updates while you could be creating professional video content that actually gets results.

THE TECHNOLOGY IS HERE. IT'S FREE DURING BETA. AND MOST AGENTS DON'T KNOW ABOUT IT YET.

The question is: Are you going to be an early adopter who gains the advantage, or are you going to wait until everyone else figures it out?

What's the first piece of content you're going to turn into a video?

Stay ahead, Keith

P.S. – Remember, your sphere of influence is already watching videos. Make sure they're watching yours.

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