How to make your first aligned $ online

Lara Bruyelles

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Dec '25 • General/ Fun 💬

Around 3 months ago, I made my first dollar online after years of trying different things.

I failed so many times (over 7 different projects) that I ended up believing that

it was not possible to make money online

AND

to do it in an ethical way.

One of these "projects" was

posting daily on YouTube

Another one: I spent two months building my website to sell my high-ticket coaching offer to help women "reconnect with themselves." (I found out months later that it wasn't specific enough and it would never sell as high ticket.)

Another one: built an online music school, only to realise that this is not what I truly wanted to do.

And the one that finally got me my first paying clients: helping musicians land international gigs.

And after all these "failures," here are some of the things that I've learned:

Alignment is incredibly important, but it doesn't replace the fact that you need a very tangible offer: what are the specific outcomes that your clients will get to once they finish working with you?

DON'T build courses/ websites/ spend too much time posting content/ try to build a paid community before you actually have worked with people one-on-one to see what works and what doesn't.