I’ve decided to open up my Base44 project builds to everyone in this group for free while they are in Beta. Most of what I build—like PromptLens or the NBP Director—starts as a private experiment. Instead of keeping them behind a paywall during development, I want you guys in there using them. The Goal: I want to see how these tools handle real-world SEO and production workflows. The Ask: If it breaks, tell me. If it misses a step, tell me. Post your wins and "hallucination" reports in the Entity Lab. I’ll be dropping the direct access links in the Classroom under a new "Beta Tools" module shortly. Let’s build.

Hey — welcome. I'm Alex. I've been doing SEO for 15 years and I built this lab because the way search works has fundamentally changed and most people are still optimizing for the wrong thing. Rankings matter. But AI systems — Google's AI Overviews, ChatGPT, Perplexity — now select which source to cite before anyone clicks. If your content isn't built to be extracted and cited, it doesn't matter how well it ranks. That's what we're here to fix. This isn't a tips group. It's a working lab. You bring something real — a website, a page, a draft, a problem — and we help you build something structured you can actually deploy. Start here: 1. Run the Entity Health Check (in the Start Here module). 2. Drop your result and intro below — name, what you do, your site, and what you want AI to understand about your brand. See you in the lab. — Alex