I've been building toward this for a while. The lab is finally ready. Here's what this is: a working lab for business owners, marketers, consultants, and SEO operators who want to stop chasing rankings and start being selected by AI. Search has changed. Google, ChatGPT, Perplexity — every AI system now decides which source to cite before the user ever clicks. You can rank #1 and still be completely invisible to AI. That's not a traffic problem. It's a structural one. The gap between ranking and being selected is structural. And it's fixable. That's what we build here. Here's how to start: 1. Go to the Start Here module in the Classroom. 2. Run the Entity Health Check. 3. Post your result in the Entity Lab category. 4. Introduce yourself in the Start Here category. The first weekly challenge drops Monday. See you in the lab. — Alex alexseo.co SEO gets you ranked. AEO gets you selected. The gap is structural.