I spend this morning creating a free booklet to server as a loss leader to our 8 week FB Ads workshop (hosted on Skool)
Well, when I wasn't baking cookies and getting a baked brie ready.
25ish pages, done in maybe 90 minutes. Not including the cover (which isn't really amazing but it does the job) and uploading videos to Youtube, loom, you know it, this sucks!
How I did it:
Mal did a 1 hour Live on Thursday. So I fed the video into Loom to edit it and grabbed the transcript plus the SOP which I use to create quick checklists and graphical images to help understand the concepts.
Then I took that transcript and fed it into ChatGPT which is very well trained on my voice and style for my author community. (Hello, Writing Wives!)
Then we wrote section by section and I expanded and formatted it how I liked it. It's designed to give lots of info and value but doesn't break things down into the nitty gritty details because then it'd be hundreds of pages long and no one would need to join the workshop.
Then I asked Chat for the title and the subtitle.
And I took it from there by highlighting, bolding, centering, and adding memes as necessary! Plus merging it with an info sheet I wrote a few days ago.
Writing a short non-fiction book doesn't have to be hard but it helps to know where you are are and where you want to go. (Which Mal's transcript provided for me as I often have trouble with frameworks)
(This next part works for fiction too) At the end, the important part, make sure to have a direct and quick CTA to drive traffic to whatever you are selling.
People won't buy unless you ask, so make sure you do. (Blurb, website, Facebook posts)
Doesn't have to be a gimmick, or a hard sale pitch. People want your books, so just let them know where they can get it!
Not intended as a sale post but if anyone wants a copy, I can provide it.