It comes from paying attention.
A random TV clip.
A CCTV moment.
A news headline.
A throwaway image.
Most people scroll past this stuff.
Creators pause.
The shift for me was realising:
You don’t need to *invent* ideas anymore.
You just need to *notice* them.
Once you train your eye, inspiration is everywhere.
The tools just remove the friction.
Question for you:
Where’s the most unexpected place you’ve found an idea recently? 💪