BUT HOW MANY LEADS? 😠 · AI SEO | Rank & Rent Lead Gen

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May 20 • General

BUT HOW MANY LEADS? 😠

Every time someone posts a fresh #1 in wins category, I see this question pop up eventually.

"Ya but...how many leads are you getting?"

Your instinct isn't wrong, but your timing is. Asking that the second someone posts a fresh ranking is like asking a guy who just poured a foundation how the housewarming went.

Ya I get it, leads are the whole point. But the timing of your comment/question tells me exactly where you're stuck, so let me answer it for every version of you asking.

First, let me break down what has to happen BEFORE you get leads:

#1 - You rank.

#2 - Then you get traffic.

#3 - Then you convert that traffic.

#4 - THEN you get leads.

Four stages not two.

A #1 ranking on a 48-hour-old site and a ringing phone are not the same milestone, and pretending they are is how you are talking yourself out of actually taking any action.

So which one are you?

The Disbeliever.

You won't believe a ranking is worth anything until it's already cash in hand. But you don't judge a rental by walking in on day one and asking how much rent it paid yesterday. The ranking is the asset. Leads are the yield. You earn the asset first, then you make it produce. It works. It's worked thousands of times.

The Non-Action Taker.

You want the finish line confirmed before you'll trust the starting block. Nobody can show you leads from a site you never built. The person who posted that ranking is one step ahead of you for one reason: they took the step. Take it.

The Goalpost Mover.

You saw a win and it made you feel behind, so your brain went hunting for a reason it doesn't count. "Sure they ranked, but did it actually DO anything?" Someone else's #1 is not a verdict on you. Be happy for the rank. Then go get your own.

The Fair Asker.

You're right that leads are what matter, and a #1 ranking is a hollow win unless it produces leads. Good instinct. Just ask it at the right time. On day one the better questions would be: what's the search volume like, how's the traffic, are you set up to measure conversions? Then come back and check leads in 30 days.

So next time you see a ranking posted, try this instead: "Hell yes. Great job taking action! That's the hard part done. Now go make it ring."

One more thing, because I already know what's coming next.

People are already posting the leads they're generating. Go look. And the comments? Same crowd, new question: "Ya but how much are you actually making?"

You're doing it again, notice the pattern? It never stops. Rankings aren't enough, show me leads. Leads aren't enough, show me money. And money won't be enough either. Next it's "ya but is it consistent," then "ya but can you scale it."

The goalpost isn't moving because you're owed a better answer. It moves because answering it was never the point. There's always one more number you don't have yet to hide behind.

The people actually building this aren't in the comments asking. They're in the wins category posting.

Be one of them.

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BUT HOW MANY LEADS? 😠