Has anyone transitioned from SEO/lead gen to owning a local service business? Was it worth it? I've heard SEO guys say this dozens, if not hundreds, of times: - "I've made my clients a fortune, and they pay me peanuts." - "Getting clients is harder than getting them leads." - "I spend months getting a client, only for them to cancel after a few months." - "Clients arguing that this was a qualified vs not qualified lead." It got me thinking: Why not become the business owner instead of selling leads to one? We already know how to generate customers, which is one of the biggest challenges for local businesses. There are three routes: 1. Stick to SEO/lead gen: Keep selling leads or charging monthly retainers. 2. Partner with an experienced operator: Bring the marketing and customers in exchange for genuine equity/profit sharing, not just a 10-15% commission deal. 3. Own the business and hire: Handle marketing and management while experienced tradespeople deliver the service. Of course, owning a business brings operational headaches, staff issues, liability, etc. But is the additional profit and long-term equity worth it? I'd love to hear real experiences, good or bad.

I'm not new to SEO, but I'm not making any money with it, I've tried xagio and the $9/mo course with about 10 sites and ranked none, so I want to take it more seriously I can see two different groups under Herc - 1) This one about $9/mo - Rank & Rent Lead Gen - 2) Another one about $500/mo - Digital Lease Assets The 1st one sounds like a complete course for getting from zero to becoming successful, the 2nd one also sounds the same. I'm not here blaming the course, since I know Herc from many years ago and that he is for sure a legit person and doesn't lie about any of his claims. I'm here to ask (and I want answers only from Herc or members of both group, no guesses please), other than getting access to all the tools in the $500/mo, what else makes it worth the significant high price?

We're going live today in a few hours. Link & details to attend live session is here. If you've got a site that won't rank and you can't work out why, this is the one to show up for. Drop your URL on the call and I'll pull it up live, tell you what's actually holding it back, and what to fix first. No theory. We look at the real thing, together. That's the main event. While I've got you, I'm going to crack the door on two tests we've been running inside DLA: One is about getting AI Overviews to actually trust your lead gen site enough to cite it instead of skating right past it. A lot of it comes down to how the site is framed. Less "we are the business," more "we help you find the right one." That's all I'll say out here. The other is a way to start earning off a ranked site before you've even got a renter in place. Phone rings, money comes in. It also happens to be a solid path for the folks who don't love the sales-and-prospecting side. I'll tease both on the call. The full depth lives inside DLA. Speaking of which: a few of you told me you couldn't even find DLA. Fair enough. I'll point you straight to it on the call and walk you through what's actually inside. Today. Live. Bring a site that's stuck and let's fix it. PS. If you want to catch the replay, you have to buy me a beer

Don't worry everyone, this is just a test! I love doing cool tests, and this is one of them.

I've been following Herc for years, on and off (because i'm not succeeding). i've got into the R&R club a couple of years ago and built many sites at once (10+ sites). none of them ranked. So i felt discouraged, when i heard all the success stories with Xagio Ai building websites and optimising it + content creation + zero backlinks, I jumped again, researched 5 different KillerEmd keywords (scores of at least 90 on each KW), and built, 3 weeks later and they are all in between page 6 and 7. I don't know if i've done something wrong, or I'm not waiting long enough? or i need to build links and stop assuming that good on-page is enough for 90+ score on KillerEMD. If anyone (any expert) can look at my sites (one or all), and tell me if they spot anything wrong, at this point i don't care if it's done live infront of others, because my aim is to learn more than anything, and don't want to quit again because i'm paying money and time with no ROI