Heads up @Blake Sims @Jaron Shoptaugh @Ryan Magill @Logan Skees @Michael Reyes @Shane Furlong!! Happy Thanksgiving from the Lead Gen Jay Team 🎉 I had a big Thanksgiving dinner with my team last week. As I was savouring every bite, I paused… I remembered that young Jay, who just wanted to break into the business world, and started writing medical papers as a service... How that kid later took the lessons learned there... And translated them to Otter PR, his PR firm... How he started that firm from the ground up - and is now aiming for $700k/month with over 60 full-time employees. And it might sound like an odd realization, but sitting at that restaurant, I couldn't help but think that… "This wouldn't have been possible without cold emails." And no, I'm not saying you'll send a cold email and have millions rain from the sky… But I know for a fact that, if you learn the skill of cold email... You will stop worrying about where the next client will come from... and you'll feel safe knowing that if you want a new client for an unexpected bill, a spontaneous vacation with the fam, or a big dinner with your whole team (like mine)... You're just a few cold emails away. That's why, with nothing but gratefulness in my heart... I'm doing a MASSIVE discount for my Insiders 2.0 System. This system has EVERYTHING I've learned about cold email, which has allowed me to hit $600k months with Otter PR - and has helped over 1,000 businesses with their client acquisition. I update it frequently and if you join today, you lock in EVERY future update at no extra cost. So if you want to finally end the feast-or-famine and make your customer acquisition simple and predictable... Click here to enroll in Insiders 2.0 for 40% OFF (use code: GRATEFUL40 at checkout).

As per the attached screenshot from Instantly, refresh your Billing page in your account to see if you're eligible and what you qualify for!! Heads up @Blake Sims @Chris James @Shane Furlong @Michael Reyes @Bernardo Olivas @Ryan Magill @Jaron Shoptaugh @Logan Skees @Jonathan Tovar @Chris Shannon @Warren Reid

Microsoft did a similar thing last year around the holidays. Many people were not getting into the inbox at all because of it but as soon as the holidays were over pretty much everybody was inboxing 100% Anybody else noticing deliverability is down to Google?

Following is an FAQ generated from the transcript (CC @Logan Skees @Chris James @Subrat Behera @Jaron Shoptaugh @Ryan Magill @Blake Sims @Jonathan Tovar ) Based on the transcript provided, here is a list of frequently asked questions and their answers regarding the recent Google cold email update. ### **The Situation** **Q: What happened with the recent Google update?** **A:** Google rolled out an update around Thanksgiving that significantly reduced email deliverability to Google mailboxes. Even well-maintained domains seeing 100% deliverability previously have seen drops of around 50%. **Q: Who is affected by this update?** **A:** This issue is ubiquitous. It affects everyone sending cold emails to Google addresses, regardless of whether they are sending from Google, Microsoft, or private SMTP infrastructure. Even the top 1% of cold email agencies are facing this issue. **Q: Is this happening because I am using a specific email provider?** **A:** No. The transcript notes that switching providers (e.g., from Google to Microsoft or Mission Inbox) is unlikely to fix the problem right now. The issue is happening across the board with all infrastructure providers when sending *to* Google mailboxes. ### **Causes and Speculation** **Q: Why is Google doing this?** **A:** While there are no concrete answers yet, the consensus among experts is that Google has raised its "guardrails" too high in an attempt to block spam. Factors likely include: * Stricter authentication enforcement. * AI detection of spammy or promotional copy. * Identifying "fingerprints" like custom tracking domains. * Increased restrictions due to the high volume of promotional emails sent during the holiday season. **Q: Is this related to the recent ban on Google Legacy panels?**

Great news for those of us using Instantly and LinkedIn outreach, following Jay's great example!!