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This Follow-Up Message Brought Back a "Dead" $1,500 Deal (Exact Template) 🔥
Proposal sent. Client said "Looks good, let me review."
Two weeks silence. Assumed dead.
Sent one follow-up message. Client signed same day.
THE MESSAGE:
"Hi [Name] - circling back on the invoice automation proposal. Totally understand if timing shifted. Just wanted to check - is this still a priority, or should I follow up next quarter?"
Give out. Easy no.
THEIR RESPONSE:
"Oh man, sorry! Got buried. Yes absolutely still want this. Can we start next week?"
Deal wasn't dead. Just forgotten.
THE FOLLOW-UP FRAMEWORK:
SEND PROPOSAL: Friday afternoon
FOLLOW-UP 1 (Monday +2 days):
"Just checking if you had questions about the proposal. Happy to jump on quick call to walk through anything."
Friendly. Assumes they're considering.
FOLLOW-UP 2 (Friday +4 days):
"Wanted to check in on timeline. Are you still looking to implement this month? Or would next month work better?"
Offers options. Doesn't pressure.
FOLLOW-UP 3 (Tuesday +5 days):
"Hey [Name] - totally understand if priorities shifted. Should I follow up next quarter, or is this not the right fit?"
Permission to say no. Respectful exit.
MY CLOSE RATES:
After initial proposal: 20%
After follow-up 1: 45%
After follow-up 2: 65%
After follow-up 3: 75%
Most deals close on follow-up, not initial send.
WHY PEOPLE DON'T RESPOND:
Actually busy (80%)
Need to discuss with partner (15%)
Actually not interested (5%)
Don't assume silence = rejection.
THE TONE THAT WORKS:
Not: "Just checking if you got my proposal?"
But: "Wanted to see if you had questions."
Not: "Have you made a decision?"
But: "What questions can I answer?"
Not: "Are you still interested?"
But: "Is this still a priority, or check back later?"
Assumes positive intent. Gives easy outs.
THE ONE THAT RECOVERED 3 DEALS:
"I'm closing my project intake for this month. Have one slot left if you want to move forward. Otherwise happy to plan for next month."
Scarcity + option. Works surprisingly well.
WHEN TO STOP:
After follow-up 3, if no response, move to "quarterly check-in" list.
Check back in 90 days: "Hey! We chatted about automation few months back. Curious if this is back on your radar?"
Recovered 2 clients this way. Timing just wasn't right before.
TOOLS I USE:
Notion CRM tracking all proposals
Calendar reminders for follow-ups
Boomerang for Gmail (auto-reminders)
No system = forgotten deals.
Review your sent proposals. Any without 3 follow-ups? Send one today.
How many follow-ups are you sending?
6
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This Follow-Up Message Brought Back a "Dead" $1,500 Deal (Exact Template) 🔥
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