They Said "Automation Failed Before" - I Closed Them Anyway (My Comeback Script) 🔥

Duy Bui

🔥

2d • Business & Strategy 🧠

"We tried automation before. It didn't work. Why would yours be different?"

Client 3 on discovery call. Perfect fit. Real pain. Budget approved.

Then this objection. I almost lost the deal.

THE BAD RESPONSE (What I DIDN'T Say):

"Well, our automation is better because..."

Defensive. Salesy. Makes them dig in.

THE GOOD RESPONSE (What I DID Say):

"Tell me about that experience. What happened?"

Curious. Non-defensive. Gets real info.

WHAT THEY SHARED:

"Previous vendor built something. Took 6 weeks. Accuracy was 70%. We still had to manually review everything. Eventually just stopped using it."

THEIR REAL CONCERNS:

Implementation time

Accuracy reliability

Ongoing maintenance burden

Not "automation doesn't work." But "will THIS automation work?"

MY RESPONSE:

"Makes sense why you're cautious. Here's how we'd do this differently:

IMPLEMENTATION: 1 week, not 6. Start with limited scope that definitely works, expand after proven.

ACCURACY: Show you test results on YOUR documents before go-live. We aim for 95%+ on core fields. Anything less, we don't deploy.

MAINTENANCE: Built-in monitoring alerts me if issues arise. You're not troubleshooting alone.

Most important - 30 days in, if you're not seeing clear time savings, I'll refund the setup fee. You only keep paying if it's working."

Guarantee removed all risk.

CLIENT SIGNED 2 DAYS LATER.

COMMON OBJECTIONS AND RESPONSES:

OBJECTION: "Too expensive."

RESPONSE: "Compared to what? You're spending $X monthly on manual work. This pays for itself in Y months."

OBJECTION: "We're too unique/complex."

RESPONSE: "Let me show you a workflow I built for [similar industry]. Different details, same core process. Your complexity is the reason you need automation."

OBJECTION: "We need to think about it."

RESPONSE: "Of course. What specifically do you need to think through? Timeline? Investment? How it would integrate with your team?"

OBJECTION: "What if it breaks?"

RESPONSE: "Good question. I monitor all workflows daily. Average response time when something needs fixing is 2 hours. Plus maintenance includes all updates and fixes."

THE PATTERN:

Objections aren't rejections. They're requests for reassurance.

Answer the REAL concern, not the surface objection.

MY GUARANTEE:

30-day money-back if not seeing time savings.

Used it 8 times. Zero refunds requested. Everyone saw clear value within 2 weeks.

Removes risk. Shows confidence. Closes deals.

HOMEWORK:

List the 3 objections you fear most. Write specific responses for each. Practice saying them confidently.

Objections handled well = trust built = deals closed.

What objection scares you most?

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