14d • Business & Strategy 🧠
The Weekly Review That Doubled My Close Rate 🔥
Spent 30 minutes every Friday reviewing my week. Close rate went from 31% to 67%.
THE FRIDAY REVIEW:
Every Friday at 4 PM. Calendar blocked. Non-negotiable.
30 minutes reviewing:
- What worked
- What failed
- What to change
THE REVIEW TEMPLATE:
WINS THIS WEEK:
- [List everything that went well]
LOSSES THIS WEEK:
- [List what did not work]
DISCOVERY CALLS:
- Calls held: X
- Calls that advanced: Y
- Calls that died: Z
- Why did they die?
PROPOSALS SENT:
- Proposals sent: X
- Proposals accepted: Y
- Proposals rejected: Z
- Why rejected?
PATTERNS NOTICED:
- [What patterns emerged?]
NEXT WEEK CHANGES:
- [What will I do differently?]
THE QUESTIONS I ASK:
For wins:
- What specifically worked?
- Can I replicate this?
- How do I do more of this?
For losses:
- What went wrong?
- When did it go wrong?
- What could I have done differently?
THE DISCOVERY CALL ANALYSIS:
Every call that did not advance, I ask:
- Did I talk too much?
- Did I understand their pain?
- Did I present solution clearly?
- Did I create urgency?
- Did I ask for next steps?
THE PROPOSAL ANALYSIS:
Every rejected proposal, I ask:
- Was pricing the issue?
- Was timing the issue?
- Was trust the issue?
- Did I follow up enough?
- Did competitor win? Why?
THE PATTERN RECOGNITION:
After 4 weeks of review, patterns emerged:
Pattern 1: Calls after 4 PM close worse
Change: Stop scheduling late afternoon calls
Pattern 2: Healthcare prospects close higher
Change: Focus more outreach on healthcare
Pattern 3: Video follow-ups work better than email
Change: Send Loom after every discovery call
THE IMPLEMENTATION:
Pattern noticed Friday.
Change implemented Monday.
Results measured by next Friday.
THE COMPOUND EFFECT:
Week 1: Notice 3 patterns, make 3 changes
Week 4: Notice 12 patterns, made 12 changes
Week 12: Business runs completely differently
THE METRICS I TRACK:
Discovery calls held
Proposals sent
Close rate
Average deal size
Time to close
Client retention
Referrals received
THE SPREADSHEET:
Simple Google Sheet:
- Date
- Prospect name
- Stage (call/proposal/closed/lost)
- Notes
- Revenue
Sort by date. See patterns.
THE MINDSET:
Every failure is data.
Every rejection teaches something.
Every week is an experiment.
Review turns experience into improvement.
THE TIME INVESTMENT:
30 minutes weekly = 26 hours annually
Impact: Close rate doubled
ROI: Immeasurable
THE FRIDAY RITUAL:
4:00 PM: Stop all work
4:00-4:10: Review notes from week
4:10-4:20: Fill out template
4:20-4:30: Define changes for next week
Then done for the day.
YOUR HOMEWORK:
Block 30 minutes every Friday
Create simple review template
Track wins and losses
Look for patterns
Make one change per week
The unexamined business does not improve.
What pattern in your business have you been ignoring?
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The Weekly Review That Doubled My Close Rate 🔥
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