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The Two-Sided Referral Program That Actually Gets Referrals 🔥
83% of happy clients would refer you.
Only 29% actually do.
This simple program fixed that gap.
THE PROBLEM:
Clients are busy. Even satisfied ones forget to refer. They need a system that makes it easy - and rewarding.
THE TWO-SIDED STRUCTURE:
For the referrer (your existing client):
- $250 cash for each referral that becomes a client
- Paid within 7 days of new client signing
For the new client:
- 10% discount on their first project
- "Referred by [client name]" personalized experience
THE ANNOUNCEMENT:
Email to existing clients:
"Hey [Name], quick note - I am accepting a few new clients and thought you might know someone who could use help automating their document processing like we did for you.
If you refer someone who becomes a client, I will send you $250 as a thank you. And they will get 10% off their first project.
No pressure at all - just wanted you to know the offer exists if anyone comes to mind."
THE TIERED VERSION:
Want to get aggressive? Add tiers:
1st referral: $250
3rd referral: $400
5th referral: $750
Creates momentum. People start actively looking for referrals.
THE TRACKING:
Simple spreadsheet:
- Referrer name
- Referred person
- Date referred
- Converted? (Y/N)
- Payment sent date
THE RESULTS:
Launched referral program to 6 existing clients:
- 4 made at least one referral
- 7 total referrals received
- 4 converted to clients
- $7,200 new revenue
- $1,000 paid in referral fees
Net new revenue: $6,200 from one email.
What would make your current clients excited to refer you?
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The Two-Sided Referral Program That Actually Gets Referrals 🔥
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