Apr 7 • Business & Strategy 🧠
The "Trojan Horse" Loom Strategy - Video Outreach That Actually Scales 🔥
"Personalized videos don't scale."
True. Unless you use this trick.
THE PROBLEM:
Recording a 2-minute personalized Loom for every prospect takes forever. 100 prospects = 200 minutes of recording. Plus editing. Plus uploading.
Not sustainable.
THE TROJAN HORSE METHOD:
Step 1: Send cold email asking PERMISSION to share a video
"Hey [Name], noticed [specific observation about their business]. I put together a quick 2-minute video showing an opportunity I spotted - would you want me to send it over?"
Step 2: Only record videos for people who reply "yes"
THE MATH:
Send 500 emails asking permission
~15 reply "yes please" (3% response rate)
Record 15 personalized Looms (30 minutes total)
5 book calls
2 become clients
You made 15 videos instead of 500. Same results.
THE VIDEO STRUCTURE (2 MINUTES MAX):
0:00-0:15 - "Hey [Name], thanks for wanting to see this..."
0:15-1:00 - Share screen, show their website/process, point out specific issue
1:00-1:30 - "Here is what automated version looks like..." (show quick demo)
1:30-2:00 - "If this is interesting, grab 15 minutes on my calendar. Link below."
THE PERMISSION EMAIL:
Subject: Quick video about [their company]?
"Hey [Name],
Noticed [specific observation - their manual process, old tech stack, etc].
I put together a quick 2-min video showing how [similar company] automated this. Want me to send it over?
Either way, hope [their company] is going well."
THE RESULTS:
Permission approach: 3% reply to email → personalized video → 33% book calls
Direct video approach: 1% watch video → 10% book calls
Permission first = higher intent, less wasted effort.
Have you tried video in your outreach? What worked or did not work?
12
3 comments
The "Trojan Horse" Loom Strategy - Video Outreach That Actually Scales 🔥
powered by
skool.com/ai-first-client-formula-8589
From zero to first $1k/month with AI automation in 30 days. Get the exact formula + templates that landed 100+ their first client.
Suggested communities
Powered by