Send one email every Monday. Takes 10 minutes. Generated $4,200 in new business this month.
THE EMAIL:
Subject: Quick automation tip for [Industry]
Body:
"Hey [First name],
Quick tip: [One specific automation insight relevant to their industry]
Example: One of my [industry] clients saved 8 hours weekly by automating [specific task].
If your team is still handling [pain point] manually, happy to show you how the automation works.
[Your name]"
THE RECIPIENTS:
Everyone who:
- Had a discovery call but did not close
- Downloaded something from your site
- Connected on LinkedIn
- Attended a webinar
- Was referred but went quiet
THE LIST SIZE:
My current list: 127 contacts
Open rate: 34%
Response rate: 4-6%
Monthly responses: 5-8 people
THE RESPONSES I GET:
"Actually yes, we are still doing this manually"
"Good timing, we were just talking about this"
"Can we schedule a call?"
"Not right now but keep me on your list"
THE $4,200 BREAKDOWN:
Week 1 email: 2 responses, 1 became client ($1,800)
Week 2 email: 3 responses, 1 became client ($1,600)
Week 3 email: 2 responses, 0 clients
Week 4 email: 4 responses, 1 warm lead ($800 closed week 5)
Total: $4,200 from 40 minutes of email writing
THE TIP LIBRARY:
I rotate through these topics:
Week 1: "The 3-second invoice processing trick"
Week 2: "Why form data entry is costing you $X annually"
Week 3: "The automation most [industry] businesses miss"
Week 4: "How to eliminate [specific pain] in one afternoon"
THE FORMULA:
Line 1: Greeting with name
Line 2: One actionable tip or insight
Line 3: Brief proof (client example)
Line 4: Soft offer to help
Line 5: Sign off
Total: 4-5 sentences. Under 100 words.
THE TIMING:
Monday morning: 8-9 AM local time
Why: Fresh week, planning mindset, inbox not yet buried
THE AUTOMATION:
I do not automate this.
Each email is slightly personalized.
Takes 10 minutes total for all 127.
Personal touch converts better.
THE SUBJECT LINES THAT WORK:
"Quick tip for [industry] owners"
"Saw this and thought of you"
"[Industry] automation update"
"2-minute read on [pain point]"
THE SUBJECT LINES THAT FAIL:
"Touching base"
"Following up"
"Checking in"
"Special offer inside"
THE UNSUBSCRIBE APPROACH:
End every email with:
"PS: If these tips are not helpful, just reply 'stop' and I will remove you. No hard feelings."
Respectful. Professional. Rarely used.
THE LIST GROWTH:
Add everyone who:
- Books a call (even if they do not close)
- Engages with content
- Gets referred
- Connects on LinkedIn
Remove anyone who:
- Asks to be removed
- Has not opened in 6 months
- Bounces
THE COMPOUND EFFECT:
Month 1: 50 contacts, $800 revenue
Month 3: 89 contacts, $2,100 revenue
Month 6: 127 contacts, $4,200 revenue
List grows. Revenue grows. Same 10 minutes weekly.
YOUR HOMEWORK:
Export all business contacts into one list
Write your first Monday tip email
Send to everyone on the list
Track opens and responses
Do it again next Monday
Consistency beats complexity.
How many contacts do you have that are not hearing from you regularly?