10d • Business & Strategy 🧠
The Follow-Up Sequence That Recovered 6 Dead Deals 🔥
Had 23 prospects go silent. Sent specific sequence. 6 came back. $11,400 in recovered revenue.
THE PROBLEM:
Sent proposal. Prospect disappeared.
Followed up once. No response.
Moved on. Lost the deal.
THE REALIZATION:
Most prospects need 5-7 touches before deciding.
I was giving up after 2.
THE RECOVERY SEQUENCE:
DAY 1 (AFTER PROPOSAL):
"Just sent over the proposal. Let me know if you have any questions."
DAY 3:
"Floating this back up. Happy to jump on a quick call if anything needs clarification."
DAY 7:
"Still thinking about [their pain point] automation? No rush, just want to make sure I can help if timing works."
DAY 14:
"Hey [Name], checking in one more time. If the timing is not right now, no problem. Just let me know either way so I can plan accordingly."
DAY 30:
"Last note from me on this. The offer stands if you want to move forward. If priorities have shifted, totally understand. Either way, wish you well with [their business]."
THE RESULTS:
Sequence sent to: 23 dead prospects
Responses received: 11
Deals closed: 6
Revenue recovered: $11,400
THE PSYCHOLOGY:
Day 1-3: They might just be busy
Day 7: They might need internal approval
Day 14: Life might have gotten in the way
Day 30: Creates urgency and closure
THE RESPONSE PATTERNS:
Day 3 response: "Sorry, crazy week. Let us do this."
Day 7 response: "Had to run it by my partner. We are in."
Day 14 response: "Budget freed up. Can we still do this?"
Day 30 response: "Your timing is perfect. Let us talk."
THE MESSAGE VARIATIONS:
For high-value prospects (longer sequence):
Add Day 45 and Day 60 follow-ups.
Add value in each message (tip, article, case study).
For lower-value prospects (shorter sequence):
Stop at Day 14.
Move to quarterly newsletter.
THE SUBJECT LINES:
Day 3: "Quick follow-up on proposal"
Day 7: "Still interested in [their goal]?"
Day 14: "Checking in on [project name]"
Day 30: "Final follow-up - [their company]"
THE TONE:
Not desperate.
Not pushy.
Professional persistence.
Always offer an out.
THE VALUE ADDITIONS:
Day 7: Include relevant case study
Day 14: Share helpful tip related to their pain
Day 30: Mention you helped similar company recently
THE AUTOMATION OPTION:
Can use email sequences (Mailshake, Lemlist)
But personalization works better
I do it manually for high-value prospects
THE TRACKING:
Spreadsheet columns:
- Prospect name
- Proposal date
- Follow-up 1 sent
- Follow-up 2 sent
- Follow-up 3 sent
- Follow-up 4 sent
- Response received
- Outcome
THE RED FLAGS:
If they ask to stop: Stop immediately
If tone feels off: Space out more
If they say no: Remove from sequence
THE STATISTICS:
Before sequence: 12% of dead deals recovered
After sequence: 26% of dead deals recovered
More than double the recovery rate.
YOUR HOMEWORK:
Export all proposals sent in last 60 days
Identify ones that went silent
Create follow-up sequence
Send first message today
Track responses
Your next client might be hiding in your old prospects.
How many proposals have you sent that never got a response?
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The Follow-Up Sequence That Recovered 6 Dead Deals 🔥
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