16d • Business & Strategy 🧠
The 3-Email Sequence That Landed My Second And Third Clients 🔥
Sent 47 cold emails using generic template. Got ghosted by 46. One reply: "Not interested."
Changed my entire approach. Sent 12 emails using new 3-message sequence. Got 2 clients. $3,000 total.
THE OLD WAY (DIDN'T WORK):
Subject: "AI Automation Services"
Body: Long explanation of what I do
Call to action: "Let me know if interested"
Problem: Too vague. No urgency. Easy to ignore.
THE NEW 3-EMAIL SEQUENCE:
EMAIL 1 - THE SPECIFIC PROBLEM:
Subject: "Processing 80 invoices monthly?"
Body:
"Hi [Name],
Noticed [Company] handles client billing. Quick question - roughly how many invoices do you process monthly?
I ask because I've automated invoice processing for 3 accounting firms. Cuts manual entry time by 85%.
Worth a 10-minute conversation?
[Your name]"
Short. Specific. Question-focused.
EMAIL 2 (3 DAYS LATER IF NO RESPONSE) - THE SOCIAL PROOF:
Subject: "Re: Processing 80 invoices monthly?"
Body:
"Hi [Name],
Following up on my question about invoice processing.
Just finished similar project for [Similar Company]. Their bookkeeper was spending 12 hours weekly on data entry. Now it's automated.
Here's what it looks like: [Screenshot of workflow]
10 minutes to show you how this could work for [Their Company]?
[Your name]"
Visual proof. Similar company mentioned. Low commitment ask.
EMAIL 3 (5 DAYS LATER IF STILL NO RESPONSE) - THE BREAKUP:
Subject: "Closing the loop"
Body:
"Hi [Name],
Haven't heard back so I'll assume invoice automation isn't a priority right now.
If things change, here's my calendar link: [Link]
Good luck with [Their Company]!
[Your name]"
Respectful exit. Keeps door open. Surprisingly, this one gets responses.
THE RESULTS:
12 emails sent using this sequence
4 responses (33% response rate vs 2% before)
2 booked calls
2 signed deals ($1,500 and $1,500)
Both clients from Email 3 (the breakup). They replied "Wait, let's talk."
THE LESSON:
Specific problems beat generic services. Questions beat pitches. Persistence with respect works.
TOOLS MENTIONED:
What's your cold outreach success rate currently?
8
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The 3-Email Sequence That Landed My Second And Third Clients 🔥
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