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Mar 25 β’ Business & Strategy π§
Scared to Charge $1,500. Here's How I Got Over It. π₯
First quote: $400. Felt like too much.
Latest quote: $2,200. Felt like a fair deal.
Here is what changed.
THE FEAR:
"They'll think I'm ripping them off."
"They can probably find cheaper."
"I'm not worth that much."
"What if they laugh?"
THE REFRAME:
You are not charging for your time.
You are charging for their savings.
THE CALCULATION THAT CHANGED EVERYTHING:
Prospect spends 10 hours weekly on task.
At $30/hour staff cost = $300/week.
Annual cost = $15,600.
My fee: $1,500 setup + $150/month.
Year 1 investment: $3,300.
Year 1 savings: $12,300.
Return on investment: 373%.
Suddenly $1,500 feels like a bargain.
THE SCRIPT:
"Based on what you shared, you're spending about $15,000 annually on this task. My setup fee is $1,500. You'll make that back in the first 6 weeks, then save $12,000+ every year after. Does that math work for you?"
THE CONFIDENCE BUILDER:
Always calculate their annual cost first.
Always present your fee second.
Always frame it as investment vs waste.
THE PROGRESSION:
Quote 1: $400 (scared)
Quote 2: $800 (still nervous)
Quote 3: $1,200 (getting comfortable)
Quote 4: $1,500 (confident)
Quote 5: $2,000 (knowing my value)
THE TRUTH:
Nobody has laughed at my pricing.
Nobody has said I'm ripping them off.
3 people said "that's less than I expected."
You are probably undercharging.
What is the annual cost of the problem you solve?
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Scared to Charge $1,500. Here's How I Got Over It. π₯
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