Used to hide pricing. "Let's chat about your needs first."
Felt strategic. Protect pricing until they're hooked.
Now I show pricing immediately. Close rate doubled.
THE OLD APPROACH:
Discovery call β Build rapport β Understand needs β Custom quote β Wait β Follow up β Maybe close
Average: 12 days from call to decision.
THE NEW APPROACH:
Pricing visible on website. In every message. Up front.
"Invoice automation: $1,500 setup + $250/month. Interest in learning more?"
Average: 4 days from call to decision.
WHY THIS WORKS:
SELF-QUALIFICATION:
People who can't afford $1,500 don't waste my time. They self-select out.
People who CAN afford it see it as reasonable, book calls ready to buy.
TIME SAVINGS:
No more discovery calls with people shocked by price at end.
Every call is with someone who knows investment level.
TRUST BUILDING:
Hidden pricing feels sketchy. "What are they hiding?"
Upfront pricing feels honest. "They're transparent."
COMPETITIVE ADVANTAGE:
Most freelancers hide pricing. Standing out by showing it.
Decision makers appreciate directness.
MY PRICING TIERS:
STARTER: $1,200 setup + $200/month
Single document type, basic extraction, Sheets/Airtable output
PROFESSIONAL: $1,800 setup + $300/month
Multi-document handling, advanced validation, CRM/ERP integrations
ENTERPRISE: $2,800 setup + $450/month
Complex workflows, custom logic, multiple integrations
WHERE I SHOW PRICING:
LinkedIn profile summary
Website homepage (big and bold)
First DM to prospects
Discovery call booking page
No hiding. No surprises.
HANDLING "TOO EXPENSIVE":
Them: "$1,800 seems high."
Me: "Compared to what? You mentioned spending 15 hours monthly. That's $750/month at $50/hour. This pays for itself in under 3 months, then saves $750 monthly forever."
Reframe against current cost.
HANDLING "CAN YOU GO LOWER":
Me: "I could remove X feature and drop to $1,400. But honestly, you need X for this to work properly. Rather you get full value than save $400 and have incomplete solution."
Protect scope. Don't compete on price.
THE CONFIDENCE FACTOR:
Showing pricing signals: "I know my value."
Hiding pricing signals: "Depends on what you'll pay."
Confidence attracts clients.
EXCEPTIONS:
Truly custom, complex projects - still do discovery first.
But 90% of first clients fit standard packages. Show pricing immediately.
Create 3 pricing tiers. Post them visibly. Watch qualification improve.
What are your three packages?