Had 8 discovery calls. Closed 1. Started using this script. Closed 5 of the next 7.
THE 15-MINUTE STRUCTURE:
MINUTES 0-3: BUILD RAPPORT
"Thanks for jumping on. Before we dive in, tell me a bit about your role and the business."
Let them talk. Write down keywords.
MINUTES 3-8: UNCOVER PAIN
"Walk me through how you currently handle [the document process they mentioned]."
Then ask:
"How many hours does that take weekly?"
"What happens when it gets backed up?"
"What's the most frustrating part?"
Write down the numbers. These become your ammunition.
MINUTES 8-12: SHOW POSSIBILITY
"What if I could cut that from [X hours] to [Y minutes]?"
Then: "Let me show you exactly how this works."
Share screen. Run a demo with generic document.
Keep it under 3 minutes.
MINUTES 12-15: NEXT STEPS
"Based on what you showed me, I can build this for $[X] setup plus $[X] monthly to keep it running."
"Does that work for your budget?"
If yes: "Great, I'll send over a simple agreement today."
If hesitation: "What questions do you have?"
THE KEY DISCOVERY QUESTIONS:
"What's the most frustrating part of your week?"
"If you could automate one thing tomorrow, what would it be?"
"What have you tried before?"
"How much is this costing you in time or money?"
THE MISTAKES I USED TO MAKE:
Talking too much about myself (nobody cares)
Showing features instead of outcomes (they want results)
Not asking about budget (wasted time on non-buyers)
Forgetting to ask for the sale (they need to be asked)
What question would uncover your prospect's biggest pain?