Paid $0 for a database of 210 million business contacts.
Here is how to use Apollo's free tier to find your first clients.
THE FREE TIER INCLUDES:
- Access to 210 million contact database
- 50 email credits per month
- Company search and filtering
- Chrome extension for LinkedIn
- Basic email sequences
THE SEARCH STRATEGY:
Step 1: Go to apollo.io and create free account
Step 2: Click "Search" and set filters:
- Job titles: "Operations Manager", "Office Manager", "COO"
- Company size: 11-50 employees (sweet spot for automation)
- Industry: Your target niche
- Location: Your timezone (easier for calls)
Step 3: Export contacts (50/month free)
Step 4: Research each one before outreach
THE FILTERS THAT WORK:
For document automation clients:
- Industries: Construction, Real Estate, Accounting, Legal, Healthcare
- Titles: Operations, Office Manager, Admin Director
- Size: 10-100 employees (big enough to pay, small enough to decide fast)
THE RESEARCH PROCESS:
Before emailing anyone from Apollo:
1. Check their LinkedIn for recent posts
2. Look at their company website for pain signals
3. Find something specific to reference in outreach
DO NOT just blast the list. Personalized outreach to 20 researched contacts beats generic emails to 200.
THE WORKFLOW:
Monday: Export 10-15 contacts matching your criteria
Tuesday-Wednesday: Research each one (5 min per contact)
Thursday-Friday: Send personalized outreach
THE NUMBERS:
50 contacts researched and emailed monthly
5-6 replies (10-12% response rate)
2-3 discovery calls
1 client every 1-2 months
Cost: $0
What job title is most likely to buy automation services in your target industry?