Is LTV Sexier Than Traffic? · The AI-Driven Business Summit

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Is LTV Sexier Than Traffic?

What if the real growth lever isn’t more traffic—but what you do after people join?

In this session, Goose Dunlavey breaks down how 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗟𝗧𝗩 𝘁𝘂𝗿𝗻𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝘃𝗲𝗻𝘂𝗲—and why this might be the smartest business model in the game.

𝗚𝗼𝗼𝘀𝗲 𝗗𝘂𝗻𝗹𝗮𝘃𝗲𝘆 is an ads maker, Skool Games winner, former host, app builder, and community mastermind known for building high-energy, high-retention ecosystems that actually monetize.

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