Netflix approached documentation with the same mindset it uses for content creation -understanding its audience and delivering value that keeps people engaged. Their developer documentation isn't just functional; it's compelling.
1. Start with the Problem, Not the Solution
Netflix documentation begins by acknowledging the developer's pain point. Instead of jumping straight into implementation details, they frame the problem context first. This approach mirrors how developers think – we start with a problem to solve, not a feature to implement.
For example, rather than starting with "Here's how to use our caching library," Netflix documentation begins with "Dealing with latency issues in microservices? Here's how our caching approach solved similar challenges at scale."