A Quick Cheat Sheet for Coaches Who Want Clients to Reach Out 1. Start With the Moment Speak to what your client is actually experiencing, not the lesson or the healed version. Examples: - “You said ‘it’s fine’ again even though it wasn’t.” - “You felt your chest tighten when the conversation got tense.” - “You apologized for something that wasn’t your fault.” These tiny moments make your ideal client feel seen. 2. Give One Sentence of Clarity Explain what the moment means in a way that brings relief. Examples: - “You’re not broken, you just learned to stay small to stay safe.” - “Your nervous system is reacting how it was trained, not how you want to live now.” - “This is an old pattern, not a personal failure.” Keep it simple, compassionate, and grounding. 3. End With One Safe Invitation Make the next step feel easy and pressure-free. Examples: - “If this feels like you, send me the word SAFE.” - “If something inside you shifted reading this, message me HEAL.” - “If you want support, I’m here.” Small, soft invitations work for clients who are scared or overwhelmed. The Formula Moment → Meaning → Simple Invitation It’s the easiest way to create content that speaks directly to the hearts of the women who need you.

You’ve found your voice. You’re finally creating content that feels real. You can make people feel something when they read your words — and that’s powerful. But now you’re wondering…“How do I turn that emotional connection into clients, signups, or sales — without killing the vibe?” I get it. Because emotional resonance builds trust — but clarity turns trust into action. Here’s the truth most creators miss: 👉 People don’t buy because you post more. 👉 They buy because you connect the dots between what they feel and what you solve. So, instead of ending your post with comfort, end it with direction. - After the emotion, add a micro-shift. “This is exactly what we work on inside my [program name] — learning to stay in alignment and take action that leads to results.” - After the story, open the loop. “If this hit home, wait until you see the framework we’re walking through this week inside the Lab.” - After the vulnerability, invite curiosity. “If you’ve been resonating with my posts lately, that’s a sign you’re ready for the next step. Comment ALIGN and I’ll show you how to move forward.” Because your content is not just meant to move hearts —it’s meant to move people toward their next level. So ask yourself: ➡️ Does my content inspire emotion and direction? ➡️ Does it point to my offer like the next aligned step? Emotion opens the door. Clarity walks them through it. Consistency keeps them coming back. What’s one sentence you could add to your content this week that connects emotion to your offer? Drop it below so we can refine it together.