Simple Messaging For More Leads
A Quick Cheat Sheet for Coaches Who Want Clients to Reach Out
1. Start With the Moment
Speak to what your client is actually experiencing, not the lesson or the healed version.
Examples:
  • “You said ‘it’s fine’ again even though it wasn’t.”
  • “You felt your chest tighten when the conversation got tense.”
  • “You apologized for something that wasn’t your fault.”
These tiny moments make your ideal client feel seen.
2. Give One Sentence of Clarity
Explain what the moment means in a way that brings relief.
Examples:
  • “You’re not broken, you just learned to stay small to stay safe.”
  • “Your nervous system is reacting how it was trained, not how you want to live now.”
  • “This is an old pattern, not a personal failure.”
Keep it simple, compassionate, and grounding.
3. End With One Safe Invitation
Make the next step feel easy and pressure-free.
Examples:
  • “If this feels like you, send me the word SAFE.”
  • “If something inside you shifted reading this, message me HEAL.”
  • “If you want support, I’m here.”
Small, soft invitations work for clients who are scared or overwhelmed.
The Formula
Moment → Meaning → Simple Invitation
It’s the easiest way to create content that speaks directly to the hearts of the women who need you.
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Martha Newell
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Simple Messaging For More Leads
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