19h • General discussion
Reverse engineer and beat competitor websites
Try this on successful competitors websites to make your own version...
# How to Analyze High-Converting Websites and Create Original Copy That Converts
Want to create compelling website copy without starting from scratch? Here's how to ethically "reverse-engineer" what's working in your niche and make it your own.
## Step 1: Find Your Model
Identify a successful website in your niche that's clearly converting well. Don't just pick the biggest—pick one that resonates with your target audience.
## Step 2: Extract the Structure (Not the Content)
Use Manus to analyze the website's framework:
```
"Extract the messaging architecture from this URL, focusing on:
- Headline hierarchy and patterns
- CTA placement and language
- Offer structure and framing
- Proof elements positioning
- Page flow and sequence
- Persuasion techniques used
Do NOT copy actual sentences - just the structural elements."
```
## Step 3: Create Your Blueprint
Export the structural analysis into a document. This is your "conversion blueprint" - not content to copy, but a framework to learn from.
## Step 4: Add Your Context
Upload the blueprint to your Claude project along with:
- Your business model
- Your unique value proposition
- Your offer stack
- Your brand voice guidelines
- Your target audience details
## Step 5: Generate Original Copy
Prompt Claude with:
```
"Using the structural patterns from this blueprint, create original copy for my website.
Maintain the persuasive flow while:
- Incorporating my brand voice
- Highlighting my unique value proposition
- Addressing my specific audience's pain points
- Creating completely original content (no copying)"
```
## Why This Works Better Than Copying
✅ **Legal**: You're learning from structure, not infringing copyright
✅ **Authentic**: Your brand voice shines through
✅ **Effective**: Proven conversion patterns + your unique angle
✅ **Sustainable**: Builds your copywriting skills for the future
## Pro Tips
- Analyze 3-5 competitors, not just one
- Look for patterns across successful sites in your niche
- Always test your new copy to see how it performs
- Keep refining based on actual conversion data
---
What methods for this have you used that work? Share in the comments!
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Reverse engineer and beat competitor websites
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