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(post for AI Agencies) Last week, an AI Agency owner asked me - “how do I attract high-value prospects?” Then I took a look at their positioning: “we help businesses automate repetitive workflows” With positioning like that - you’re asking for prospects who cheap out… Here’s why: High-value prospects (the ones who pay big $$$) don't want a service that's for everyone, for “businesses” They want a service that proves they’re NOT like everyone. So when you say: "we help businesses automate repetitive workflows" They think: "anyone can do it? No thanks…" But when you say: "we only work with forward-thinking business owners who understand the competitive advantage of early adoption" Now you’ve got them thinking: “this service is just for forward-thinkers. That’s definitely me…” You're not excluding. You're flattering. And flattery opens wallets… Here’s another example for AI workflow solutions targeting the healthcare industry: Instead of: “we automate patient communication for all types of clinics.” Say: “we’re selective about the clinics we partner with, typically those who see AI adoption as a patient retention strategy - not just operational efficiency.” See the shift? You’re no longer appealing to the masses. You’re using exclusivity to attract premium buyers. And premium buyers will pay premium prices. So when you’re ready to attract high-value prospects: Don’t cast wide nets. Present velvet ropes. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝