You don't need to be good at sales. You need to be good at generating conversations. Most B2B businesses already have a closer. They just don't have enough people to close. Your job is filling calendars with qualified calls. They handle the rest. This only works when the client already has a sales process. Another reason B2B outbound > local services. Way easier. Way more scalable. No pressure to become a salesperson.

If Santa can run global logistics with one night of annual output and a workforce of highly unionised elves, the least we can do is borrow some of his strategic thinking. These five prompts are the kind he’d slip into his sleigh-side notebook. Smart. Efficient. Mildly judgmental. Zero tinsel-based nonsense. Pop them into your favourite LLM, personalise the brackets, and watch them behave like a cosy little shortcut to transparency. 🎄 1️⃣ The Nice-List Income Review Create a clear annual breakdown of my business performance using these inputs: niche = [your niche], offer = [your offer], audience = [your audience], price point = [your price], core problem solved = [problem], and main bottleneck = [bottleneck]. Analyse what actually produced results, what delivered the highest return on effort and what should receive more of my attention next year. Present everything as a simple summary I can act on confidently. Santa’s spin: Because even he checks his numbers twice. 🎁 2️⃣ The Elf-Efficiency Audit Map how my time, energy, and decision-making have been used this year, using: main tasks = [tasks], recurring responsibilities = [responsibilities], growth priorities = [priorities], and the areas that feel overcomplicated = [your list]. Categorise these by efficiency, impact and effort. Recommend what to streamline, what to simplify, and what to stop doing so my workload feels lighter but produces stronger results. Santa’s spin: Elves don’t multitask. Neither should you. 🦌 3️⃣ The Rudolph Visibility Boost Analyse my current visibility system using: platforms = [platforms], frequency = [frequency], core topic pillars = [pillars], audience pain points = [pain points], and goal for the next quarter = [goal]. Identify the strongest angles for content that actually converts, highlight gaps in message clarity, and outline a simple weekly rhythm that builds audience trust without draining my energy. Santa’s spin: There’s a reason he uses a glowing-nose brand ambassador.