Why Your AI Service Needs a Different Approach
Selling AI services isn't like selling web design or SEO. Most small business owners don't even know what AI automation means. They're not searching for it. They're not comparing providers. You have to educate them first. That's why cold email works so well for this. You're not competing with ten other options. You're introducing the idea. You explain what it does, how it saves them time, and why it matters for their specific business. If they get it, they book a call. If they don't, they ignore it. I send 5,000 emails a week to small businesses. Plumbers, roofers, med spas, law firms. People who have repetitive work that could be automated but have never thought about it. I get 50 to 70 replies. Twenty to thirty are interested enough to keep talking. I book 8 to 12 calls. Half of them show up qualified. I close 2 to 5 every month. At 2K per client, that's 4K to 10K a month. At 4K, it's 8K to 20K. Same effort. Same volume. Just better positioning and pricing. Here's the thing: you can't run Facebook ads for AI services to small businesses and expect them to convert. They don't understand the offer. They need a conversation. Cold email starts that conversation without burning through an ad budget hoping someone clicks. You need appointments. Cold email gets you appointments. Everything else is just a longer, more expensive path to the same result. If you got any q's shoot me a dm, I'm around to chat usually.