Building on LinkedIn in 2026
I wanted to share something I've been actively learning over the last few weeks, in case it helps anyone else here. I've been putting focused effort into building a real presence on LinkedIn. Not just posting, but treating it as a credibility surface, a relationship engine, and eventually, a monetizable channel. This isn't me "figuring it all out." It's me sharing the working model I'm currently following while I learn. One thing that's become very clear: To succeed in AI and automation on LinkedIn, you have to move past the cringe of generic, robotic content and stop treating your profile like a résumé. LinkedIn is a B2B marketplace. Something like 80% of B2B leads originate there, which means decision-makers are already spending time there. Here's the simple framework I'm using right now. 1. Treat your profile like a storefront, not a résumé Your profile has one job: convert attention into trust within seconds. What I'm focusing on: - A headline that immediately tells who I help and how - A clean headshot (approachable over flashy) - A banner with a single, clear CTA - A featured section with one long-form trust asset (newsletter, doc, guide) and one clear next step (booking link, waitlist, etc.) The goal isn't perfection. It's clarity. 2. Content quality beats volume (by a lot) You don't need to post every day. Most strong creators post 3-4 times per week, max. I've been using a simple structure for posts: Story → Lesson → Advice → Reflection Start with something real or personal. Extract a lesson. Offer something practical. End with context or a genuine question. Also, I'm being very intentional about not letting AI think for me. I use AI for structure and clarity, but the specificity, taste, and experience have to stay human. 3. Hooks go broad before they go niche The first 2-3 lines matter more than anything else. What I'm practicing: - Start with a broad emotional hook anyone can relate to - Then bridge into AI, automation, or systems - Avoid starting niche or technical too early