You’re Posting… But Not Getting Paid

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I’ll share this becasue if it saves someone a few months of going round in circles, it’s worth it.

I don’t have a massive Skool community.

Especially not for the amount of work I’ve put in over the last couple of years.

But I do have around 15,000 email subscribers. (Not huge by Nate's standards, but my niche at the time was a pet rabbit owner looking to extend their rabbit's life and make it better lol)

I didn't get those subscribers from posting endlessly, chasing algorithms or trying to be everywhere at once.

It came from one thing:

interacting in other people’s communities.

Not just Skool.

Anywhere my people already are.

No funnels at the start. No clever tactics. No “growth hacks”.

Just showing up and being useful.

What that actually looks like:

Not lurking. Not dropping links. Not trying to stand out for the sake of it.

Just:

answering real questions properly
giving advice you’d normally charge for
sharing what’s worked (and what hasn’t)
offering something helpful when it makes sense

No pitch.

No “DM me”.

No awkward plug.

People get curious. They check you out. They join your list.

That’s where the real connection happens.

And if you’re not building a list… you’re leaving money on the table.

Where people go wrong: (Not you guys, of course!)

They avoid this because it feels slow - (I've done this, it hurts...)

So instead they:

post endlessly on social media
try to grow YouTube
spend weeks perfecting their classroom
build content no one’s even consuming

It feels productive. It isn’t.

If you don’t have a solid core offer, none of that really moves things forward.

Everything in my classroom is free - the few people that have done the 4 steps to get them on the right track say it completely changed their business - but it's only about 1% of my members!

Most people don’t want a full classroom - they never have time to sit through every lesson.

They want help now.

What to focus on instead...

Keep it simple:

Pick one person (your niche is not a category, it’s a person)
Solve one specific problem
Build one clear offer around that

Then go where those people already are and help them.

That’s it.

This is basically what good prospecting looks like — relevance, consistency, and actually being useful.

A few practical tips that actually work:

Don’t try to sound smart. Be clear.
Answer better than everyone else in the comments
Use examples instead of theory
Stay consistent — this compounds quietly
If someone engages, reply properly
Give away your “good stuff” — most people won’t use it anyway

And one people don’t like hearing…

Repeat yourself.

You’re not talking to the same people every time.

(And even the ones that are listening aren't really... I've got one client (a nail tech) who I've been talking to about funnels for the last 6 months. The penny finally dropped when I told a story of how I tell stories in my emails, about everything going on in my life and my clients' lives. She loves a gossip and was intrigued. I started her off with recommendations for Audible and Russell Brunson. lol)

But when things start working, this is where most people stall - they stay stuck on manual - manual posting, manual emails, manual admin...

The shift is to automation! (Nate will agree, of course)

When you: