2h • General Discussion 💬
Your AI service isn't the problem…
This is. (simple fix inside)
If you’ve been following my posts, you know I share a lot of strategies and tactics to help you get more leads and clients for your AI services…
But today, we’re gonna go a bit deeper as to why your calendar might not be as full as you like, and why business owners aren’t biting.
You might think it is, but the problem isn’t your AI service…
It’s how early you are to the market.
In 95% of cases, business owners aren’t choosing other AI service providers over you.
They’re actually not choosing anyone…
Why? Because they don’t understand what AI even is.
When your prospect has no mental shelf to put you on, they don't know what you do…
Let alone why it matters.
Cluelessness is the problem.
And it’s the hidden cost of being early to any market.
So here’s the shift you want to make in your messaging:
• Name the prospects’ pain points in familiar terms
• Anchor your service to what prospects get
• Position AI as an upgrade, NOT a revolution (big one)
And unbutton any jargon because it chokes your message.
Here’s an example:
✖️ “Harness cutting-edge AI solutions to drive transformative data hygiene and strategic document optimization across the enterprise landscape.”
I mean, come on… nobody is buying that.
✔ "If your team is spending hours cleaning up spreadsheets, our AI solution will handle that in the background to keep them focused on bigger objectives.”
The service layer of AI is starting to accelerate…
But the marketing layer hasn’t caught up yet.
Which means all you need to do is not preach ‘revolutionary’ solutions.
Just define their bottlenecks and offer to solve them.
When the dust settles, the AI Agencies who dominate won't have the most sophisticated solutions.
They'll be the ones who built the mental shelves prospects can place their service on.
Be clear. Not clever.
__
I hope this helps,
Dan 🤝
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Your AI service isn't the problem…
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