You don’t need persuasion for AI solutions...

Daniel Turner

4d • General Discussion 💬

This works better 👇

I used to think marketing AI solutions like this was enough:

"Tired of support tickets piling up? We can take that off your plate."

Clean. Simple. Logical.

But completely forgettable…

Here’s why it’s weak:

When you only identify the problem → you're asking your ICP to imagine how bad it is.

But acknowledging a problem doesn’t drive action…

FEELING it does.

It’s the difference between mentioning pain and AGITATING it.

When you make the pain so vivid, so damn unbearable, you force your ICP to seek relief from your solution.

Here’s what this looks like for the customer support example:

✖️ Problem Only:

"Struggling with customer support tickets piling up?"

✓ Problem + Agitation:

"It's Monday morning. 47 tickets in the queue. Your team is already behind before they've had coffee. By Wednesday, you're apologizing to customers for 48-hour response times. By Friday, you're watching refund requests stack up because people gave up waiting."

You feel that pull?

It’s because you’ve put the ICP inside the pain. They’re feeling every minute of it.

When you agitate the pain, your solution doesn't need to convince…

It just needs to exist.

Don’t stop at the problem → twist the knife with agitation.

This will force your ICP to seek relief.

I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this.

Dan 🤝

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