5d ā¢ General Discussion š¬
Why "great meetings" don't convert to clients š
(the final push they need)
Have you had a discovery call that went down like this:
You delivered a killer pitchā¦
The prospect was convincedā¦
But the commitment just fell shortā¦
ā¦leaving you puzzled about what went wrong.
If that sounds familiar, keep readingā¦
Your pitch should be built around solving one core problem.
But it shouldnāt be presented around delivering one benefitā¦
Otherwise - the prospect does this math in their head:
āIs this one thing worth $8k+?ā
Meanwhile - your solution does 6 other valuable things you didnāt mentionā¦
Thatās the mistake.
Thatās why the deal just fell short.
Instead, you need to present a catalog at the VERY END to get them over the line.
First, you establish focus on the problem, then you add magnitude with the benefits.
Hereās how this looks:
Say you've just proven your AI solution eliminates manual data entry for a finance team.
They're convinced. Now you present the catalog:
"But that's just the beginning. This same system also:
ā³ Flags anomalies in vendor invoicing before you pay
ā³ Predicts inventory needs 30 days out
ā³ Generates compliance reports automatically
ā³ Alerts you to contract renewal deadlines
ā³ Tracks spending patterns across departments"
List 4-6 additional benefits. One line each, no elaboration.
This doesnāt dilute your pitch ā it adds weight after focus has been established.
They came in thinking about one problemā¦
Now they're seeing six more problems solved with the same system.
That magnitude of possibilities provides the final push.
Lead with one. Close with many.
__
I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this.
Dan š¤
12
22 comments
Why "great meetings" don't convert to clients š
skool.com/ai-automation-society
A community built to master no-code AI automations. Join to learn, discuss, and build the systems that will shape the future of work.
Leaderboard (30-day)
1
š„
+2762
2
+1278
3
š„
+1099
4
+1048
5
š„
+731
Powered by